Commercialization
Ginsan entered the Republic of Korea’s Health Functional Food market in 2016. Ginsan’s share in the immune-support market continues to grow year-over-year.
HB is currently preparing for global expansion, aiming for U.S. market entry in 2027.
Ginsan flagship product in Korea:
NK UP Ginsan Premium
MRSP: ₩2,500,000/box (~$1,800 USD)
100% Ginsan powder
Daily recommended dose of 6g/day
60 × 3g bottle
“Individually Recognized Korean Health Functional Food” certified
Popular among the elderly and cancer demographics.
Product Promotional Video
Exclusivity under Hyeminwon in Korea
The brand Hyeminwon holds the exclusive rights to market Ginsan in Korea. They continue to build brand power captured through E-Commerce channels.
Sole Ginseng-based Individually Recognized Immune Product
Ginsan is the only immune-support ingredient based on ginseng certified under the rigorous Individually Recognized KHFF guidelines.
Available in duty-free stores
Hyeminwon products are available in duty-free stores in Incheon International Airport and Gimpo International Airport.